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For many years corporations purchased advertising time durin

Paper help Economics For many years corporations purchased advertising time durin

Economics

For many years corporations purchased advertising time durin

For many years corporations purchased advertising time during college football bowl games to promote… Show more For many years corporations purchased advertising time during college football bowl games to promote their products. During the latter part of the 20 th century a new form of sponsorship emerged in the form of corporations gaining naming rights to bowl games. 1. How does corporate sponsorship affect the demand for the sponsor’s product? 2. Why do companies purchase naming rights rather than purchasing time to broadcast commercials during bowl games? • Show less

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