| Question | Give two examples, one from manufacturing and the other from a service industry, of companies or products that use the following concepts: (a) Mass customization (b) Computer-aided design or virtual reality (c) Environmentally friendly design (d) Modular design (e) Product platform The textbook website will contain additional questions for customer choice analysis, reliability analysis, product-specific index, and QFD. |
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| Subject | business-management-leadership |
business-management-leadership
