|Question||Recent research has shown an inverse relationship between CEO pay and corporate performance. Read the article “The Highest- Paid CEOs Are the Worst Performers, New Study Says” at www.forbes.com/sites/susanadams/2014/06/16/the-highest-paid-ceosare-the-worst-performers-new-study-says or related articles. Assume that you are the public relations professional who must respond to recent inquiries from major investors regarding the compensation and performance of your company’s CEO.
a. What information would you review as you prepare your statement? Would you share different information with the general public than you would with investors? If so, what information and why?
b. As a potential investor, how would the CEO’s compensation affect your decision of whether to invest in a company? Why or why not?